Blog SEO

As a content developer myself, I admit I may have somewhat of a conflict of interest in preaching about the importance of creating quality web content in your SEO strategy, but at least I’m not alone in my conviction. A newly released Google search rankings study from SearchMetrics has declared that quality content creation is “no longer an addition to, but is the main focus of, SEO.” And they’ve got data to back it up.
It shouldn’t be all that surprising then that content marketing topics seemed to be all the rage this week. From getting in touch with your funny side to discovering the voice of the customer, take a few minutes to check out these helpful links on rethinking your content marketing strategy, as well as these other well-written articles and SEO updates from around the web.
Content Marketing:
Need a good laugh? Your audience does, too. This comical article shows how injecting a little bit of humor into dull content can make your articles and blogs a lot more memorable.
Our friends over at Positionly reveal what separates the great writers from the rest. Here’s a hint: it has nothing to do with writing itself.
Also from Positionly, find out the key ingredients of sharable content and some surprising examples of blog post failures
Take the guessing game out of great landing page copy by checking out this guide to identifying the voice of your customers.
Social Media:
Facebook and Twitter may dominate the social media world, but how long will they stay on top? Browse through this list to find some recognizable and obscure emerging social networks to keep an eye on.
If you use Twitter as part of your social media strategy, a controversial proposed change may impact your hard work. For better or worse? You decide.
Google:
Google’s John Mueller hinted on Google Hangout that the he expects a new and improved Penguin to be rolled out within the 2014 year – the first major update in almost a year. A Google Christmas gift for SEOs, perhaps?
Google has introduced several new, long-awaited features within the Webmaster Tools API to bring it up to par with other API’s.