Expert Insights On The Future Of SEO, Part 1
SEO is an ever-evolving art, as search engines are constantly changing things up in an effort to improve the searcher experience. In our first installment of this series, industry thought leaders discussed where SEO is headed next year, in 2015. Today, they share their predictions for 2020.
How Will We Practice SEO In 2020, And How Will It Differ From The Way We Do It Today?
Aleyda Solis
At the pace at which search evolves, a lot can happen in six years. Some things that might be different, vastly improved or more ubiquitous include:
Search engines functionalities and capabilities (semantic and conversational search)
Ranking factors (social endorsement)
Devices (mobile, wearables)
Interfaces (voice search)
Formats (apps)
Platforms (maybe other, more evolved search engines that establish a different search paradigm?)
All of the above might change, and we SEOs will need different tools, technical abilities, tactics and strategies as a result. But the “core” and goal of our job will be the same: to grow and maximize the organic search visibility of our clients’ online presences to connect with their target audience so they can achieve their conversion goals. It will be crucial to consider these goals and principles with the existing “search ecosystem” in 2020 to make the most out of it.
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