Social Wednesday: September 10, 2014


Don’t you just love Wednesday? The work week is half over. It’s time to plan fun weekend activities. When you take a break from daydreaming about weekend festivities, check out social media’s best marketers in this week’s Social Wednesday. You’ll meet social media’s brightest stars who share solutions, tips and tools for success.

Mandy Edwards (@memktgservices) caught my attention on Twitter and it’s not because she’s a UGA alum whose profile and cover photos include the UGA football colors, although that’s part of it. After 11 years of living in Georgia (I’m from New YorkState originally), I’ve become a diehard UGA Bulldogs fan. But I digress. You want to follow Mandy because she tweets about social media trends and marketing, and brand management. Her tweet “LinkedIn Love: Ten Ways to Share and Engage” opened my eyes to more sharing possibilities on LinkedIn.

In the depths of Facebook I discovered a gem named Carol Stephen who specializes in global online communications and media strategy. You want to “like” her Facebook page because it offers entrepreneurs a bounty of time management, social media marketing and communications advice and tools, plus notifies you about her Twitter chats that teach about converging technologies and more.

As I was jumping through hoops (also known as “circles”) on Google+ when I came across Melonie Dodaro’sprofile. She is Canada’s No. 1 LinkedIn and social media marketing expert. My social media activity has been on Twitter and Facebook mostly, but after reading Melonie’s advice, I understand why I need to be more active on LinkedIn—it is over 277% more effective for lead generation than any other social media method! She does a fantastic job of explaining the differences between a LinkedIn Company Page vs. LinkedIn Personal Profile. I loved her tip for finding LinkedIn groups with targeted prospects.

When your social media marketing falls flat, don’t panic. A solution is within reach. You just need to know where to look. Surf by next Wednesday to meet more social media stars with innovative solutions that will strengthen your online presence.

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